Diet Coke puts Taylor Swift's numbers up against Beyonce's

01/28/2013 | Advertising Age (tiered subscription model)

Coca-Cola confirmed that it will expand its partnership with Taylor Swift for Diet Coke through a TV, print and digital campaign launching this spring. Swift appeared in a YouTube video to profess her love for the brand and encourage her fans to "like" Diet Coke on its Facebook page, promising a future reward connected to her upcoming Red Tour. Diet Coke only has 2 million fans, compared with Coke's 58 million, but Swift has a robust social media following -- it far outnumbers Pepsi icon Beyonce.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA