Diet Coke puts Taylor Swift's numbers up against Beyonce's

01/28/2013 | Advertising Age (tiered subscription model)

Coca-Cola confirmed that it will expand its partnership with Taylor Swift for Diet Coke through a TV, print and digital campaign launching this spring. Swift appeared in a YouTube video to profess her love for the brand and encourage her fans to "like" Diet Coke on its Facebook page, promising a future reward connected to her upcoming Red Tour. Diet Coke only has 2 million fans, compared with Coke's 58 million, but Swift has a robust social media following -- it far outnumbers Pepsi icon Beyonce.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY