The dizzying world of cleaning-product eco-labels

Eco-labels are popular with consumers and awarded by myriad organizations, but manufacturers point out that they can be too narrow in focus and confusing to consumers. "It is a fact that anything can be safe or unsafe -- it all depends on the amount," said Brian Sansoni, ACI's vice president of communication. "Manufacturers work to ensure that they use levels of ingredients that are 'just right' -- in that they provide a benefit in the products but at the same time are safe."

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