Doctors rate most effective ads in medical journals

01/28/2013 | Medical Marketing & Media

Doctors rated Conceptus' ad for birth control implant Essure the most effective single-page ad and Pfizer's nerve pain drug Lyrica the most effective two-page ad in journals, according to the Association of Medical Media's Doctors' Choice Study. Doctors rated Boehringer Ingelheim's Pradaxa ad the best multipage ad. Ads for Humira from Abbott and Bristol-Myers Squibb's Orencia were also among the top rated.

View Full Article in:

Medical Marketing & Media

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Director of Clinical Operations
Meridian Health Plan
Detroit, MI
Sr. Director, Regulatory Compliance Intelligence and Outreach
Johnson & Johnson
New Brunswick, NJ
RN Care Manager
MJHS
Brooklyn, NY
Director of Utilization Management
Meridian Health Plan
Chicago, IL
Senior Manager, Healthcare Reform
Avalere Health
Washington, DC