How Wildfire's CEO learned to be a more forceful leader

01/28/2013 | New York Times (tiered subscription model), The

Victoria Ransom, CEO of Wildfire, says she doesn't believe in creating hierarchies and that authority should come from gaining respect, not from mere seniority. Still, she says, a pragmatic approach to leadership is often necessary. "People do want you to be a leader and they want someone to tell them that things are OK. One of the things I've learned is to just step up a bit more," she says.

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