J.C. Penney to bring back discounts

01/28/2013 | Washington Post, The

J.C. Penney will start adding sales back into the mix as it works to woo back shoppers and also plans to start posting price comparisons on in-store merchandise, to show shoppers how much they're saving, said CEO Ron Johnson. Penney's saw sales slide after dropping promotion-driven pricing in favor of an everyday low-price system.

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