Kabam turns committed fans into social-gaming success

01/28/2013 | Wall Street Journal, The

Kabam CEO Kevin Chou has said he plans to differentiate his company from Zynga by going after the big-money game enthusiasts rather than look for the widest audience. The maker of games such as Kingdoms of Camelot posted $180 million in revenue in 2012, a 70% year-over-year increase. Chou says that the company will earn back $7 in three years for every marketing dollar it spends.

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