Neither Cartoon Network nor Oxygen will have splashy events during the upfront. Instead, Cartoon is meeting with clients and marketing partners individually, and Oxygen will use the launch party for its supermodel reality competition "The Face" to talk with advertisers. "We are responding to what clients are asking us for," said Joe Hogan, executive vice president of sales at Cartoon Network, TruTV and Adult Swim. "Advertisers want to sit down and have more in-depth conversations about how they can utilize our platforms."
Published in Brief: