Pizza Hut calls an audible for freebie following Super Bowl

01/28/2013 | MediaPost Communications

Pizza Hut is using Facebook, Twitter and Instagram to promote a new-product giveaway on Feb. 5, provided that one of the quarterbacks in the Super Bowl is heard saying the word "hut" during the game. The chain earlier ran an amateur video contest in which the winning "hut" caller's work would appear in a pregame spot. Pizza Hut predicts it will sell 2 million pizzas and 5 million wings on Super Bowl Sunday alone.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL