Pizza Hut calls an audible for freebie following Super Bowl

01/28/2013 | MediaPost Communications

Pizza Hut is using Facebook, Twitter and Instagram to promote a new-product giveaway on Feb. 5, provided that one of the quarterbacks in the Super Bowl is heard saying the word "hut" during the game. The chain earlier ran an amateur video contest in which the winning "hut" caller's work would appear in a pregame spot. Pizza Hut predicts it will sell 2 million pizzas and 5 million wings on Super Bowl Sunday alone.

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