Retail strategy shaves 14 months off clinical trial recruitment

01/28/2013 | Medical Marketing & Media

Orexigen recruited clinical trial participants for experimental weight-loss drug Contrave by developing patient-centric recruiting materials that avoided loaded terms such as "obese" and included language more frequently found in sales pitches. The campaign received 100,000 responses, and recruitment took 10 months instead of the expected two years. The campaign included direct marketing, social media, television and advertising, and paid search.

View Full Article in:

Medical Marketing & Media

Published in Briefs:

SmartBrief Job Listings for Health Care

Job Title Company Location
Clinical Trials Agreements Specialist (209955)
The Henry M. Jackson Foundation for the Advancement of Military Medicine Inc.
Rockville, MD
SAFETY, HEALTH, and ENVIRONMENTAL (SHE) REGIONAL SPECIALIST
Matheson Tri-Gas, Inc.
Newark, CA
Catheter Engineer
ASAHI INTECC, Orange County CA R&D Center
Santa Ana, CA
MANAGER MEDICAL GAS COMPLIANCE AND SAFETY
Matheson Tri-Gas, Inc.
Houston, TX
Neurovascular Intervention Product Sales Rep, North East
ASAHI INTECC
Multiple Locations, SL_Multiple Locations