Steve Stoute: Translation's creative strategy is underrated

01/28/2013 | Advertising Age (tiered subscription model)

Former music executive and Translation founder Steve Stoute is Ad Age's Executive of the Year. "I think our strategy department is the best in the industry. The thinking in our agency never gets the credit it deserves because we have a celebrity," Stoute says, referencing Jay-Z, his partner in the agency. Clients include State Farm, Coca-Cola and Budweiser. Paul Chibe of Anheuser-Busch InBev said, "The fact that he, from a career standpoint, came up outside of the ad business, I think he tends to think [about marketing problems] differently. ... It permits some very creative ideas to come from him and his agency."

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