More than half of smartphone owners are armed with a restaurant application, and 55% use a multi-restaurant app such as Yelp, Urbanspoon or Zagat, according to an Interactive Advertising Bureau survey. That's creating multiple opportunities for advertisers to reach a generation ripe for food discovery. "This research highlights the fact that the mobile Internet is increasingly becoming a vital tool to help consumers navigate their everyday lives -- even when it comes to simple tasks, such as ordering a pizza," says Anna Bager, vice president and general manager of IAB's Mobile Marketing Center of Excellence.
Survey: Restaurant app usage means marketers' plates are full
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||