Word-of-mouth-marketing key to luring brand switchers

01/28/2013 | Financial (Georgia/Ukraine), The

A majority of consumers with Internet access worldwide say they prefer to try new products from brands they already know, according to a Nielsen survey, making it difficult for new brands to break into a marketplace. More than three in four people, however, say they trust advice from friends and family for product information. "Generating positive word-of-mouth endorsements are important, because negative experiences can significantly diminish the likelihood of new product success," said Nielsen Innovation Analytics senior VP Rob Wengel.

View Full Article in:

Financial (Georgia/Ukraine), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA