Coke distributors carry upstart brands

Coke bottlers including Coca-Cola Enterprises and Coca-Cola Bottling Co. Consolidated are picking up small brands such as Honest Tea in order to offset sluggish traditional soda sales. Coke Consolidated has gone so far as to develop its own brand company, BYB Brands.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief: