First, go to where your fans are

01/29/2010 | SmartBrief/SmartBlog on Social Media

The first priority for any company dabbling in social media should be to find existing fan communities and reach out to them, says Seth Miller, Turner Broadcasting System's digital-marketing director. Reaching out to people who are already engaged with your brand is a great way to increase your social-media presence, figure out what your fans want, and tap into existing word-of-mouth networks, Miller explains.

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