2 automakers, 2 roads to support Super Bowl ads

01/29/2013 | Adweek

Toyota and Mercedes-Benz are adopting different social media strategies in the run-up to the Super Bowl. Mercedes is relying on free Facebook and Twitter posts to support a Super Bowl TV spot touting its 2014 CL model, while Toyota will use paid Promoted Trends and Promoted Tweets to build buzz for its 2013 RAV4 ad.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY