BBDO spots for Birds Eye show animal-family dinners

01/29/2013 | New York Times (tiered subscription model), The

Pinnacle Foods' Birds Eye will unveil its first commercials by new agency BBDO in February. The spots for Steamfresh Chef's Favorites show mother bears, dolphins and wolves enticing their young with the brand's side dishes. The ads will begin appearing next month on cable outlets such as the Food Network, OWN, TBS and TNT.

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