CFOs need to balance needs of IT and marketing

01/29/2013 | CFO.com

Marketing departments tired of contending with unresponsive information technology staff have begun making IT decisions and investments. Chief marketing officers' determination to strike out on their own might be understandable; however, finance executives need to make sure costs don't get out of hand and security remains a core focus, writes Martha Heller, president of Heller Search Associates.

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