Gillette asks women: Does stubble deter smooching?

01/29/2013 | ClickZ

Gillette has launched a U.S. campaign called Kiss & Tell, with a YouTube documentary, live events and a microsite centered on the premise that stubble lessens the appeal of kissing. The idea came from the Gillette India team, which ran a Women Against Lazy Stubble campaign. "If stubble is killing the kiss in India, we thought maybe it would also be true for American couples," said Susan Baba, U.S. communication manager for parent company Procter & Gamble.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA