Green marketers should be invisible

01/29/2013 | TriplePundit.com

Nike's green marketing program succeeds precisely because most people have never heard of it, says Marc Stoiber. The company focuses on touting its shoes' athletic performance while allowing word of its eco-credentials to spread through blog networks. That makes the company's CSR chops a "pleasant surprise" rather than a distraction from its core selling points, Stoiber explains.

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