IBM targets HR execs, CMOs with social tools

01/29/2013 | TechCrunch

The socialization of human resources is the focus of the IBM Connect conference this year, writes Alex Williams. IBM has integrated its IBM Connections social software with its Kenexa acquisition, diving into competition with Salesforce.com, Oracle and SAP. IBM is also releasing Social Media Publisher for CMOs interested in ad campaigns via social networks.

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