No Pinterest API? No problem, creative data scrapers say

01/29/2013 | Advertising Age (tiered subscription model)

Pinterest doesn't offer an API for brand-focused analytics, so companies such as Curalate and Pinfluencer crawl the network's pages to generate useful data. The process involves examining millions of pinned images and comparing them against other images on the Web to determine which companies' products are being shared, rather than relying on a keyword system. "When people pin photos they don't use a lot of words," says Curalate CEO Apu Gupta.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY