No Pinterest API? No problem, creative data scrapers say

01/29/2013 | Advertising Age (tiered subscription model)

Pinterest doesn't offer an API for brand-focused analytics, so companies such as Curalate and Pinfluencer crawl the network's pages to generate useful data. The process involves examining millions of pinned images and comparing them against other images on the Web to determine which companies' products are being shared, rather than relying on a keyword system. "When people pin photos they don't use a lot of words," says Curalate CEO Apu Gupta.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA