Purina's new mobile app teaches old dog new tricks

01/29/2013 | Mobile Marketer

Purina's Pro Plan P5 mobile application supports the Sport line of dog food by offering dog training lessons. The Nestle brand boasts a best-in-class algorithm in its app, enabling "dog owners to set and track personalized fitness goals for their dogs, based on breed, weight and body condition," Chantal Tode writes.

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