Study: Hispanics are 60% more likely to shop using mobile devices

01/29/2013 | eMarketer

Hispanic consumers are markedly more likely than non-Hispanics to own a smartphone -- and they're 60% more likely to make purchases using their mobile devices, a study shows. "The takeaway: It's not just a higher rate of digital adoption that separates Hispanic from non-Hispanic consumers -- it's how that technology is put to use," eMarketer reports.

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