Survey: Super Bowl gender gap is closing fast

01/29/2013 | Advertising Age (tiered subscription model)

The "Super Bowl for Women" is not the Academy Awards telecast but actually the Super Bowl, which draws millions more female viewers than the award show's total audience, writes Kim Bates. With the gender gap in Super Bowl viewing narrowing, marketers are aligning with female fans, who are more likely to share ads and watch them online, according to PHD Media. Though women have a preference for spots featuring animals, they tend to favor the same ones as men in the end, and about half feel that Super Bowl advertisers are targeting women or both genders.

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