CareerBuilder viral strikes again

01/30/2007 | Advertising Age (tiered subscription model)

Chicago-based Cramer-Krasselt hopes to replicate the viral success it achieved for the online job-site CareerBuilder with last year's Monk-e-Mail talking-chimp greetings. The new campaign, Age-o-Matic, asks users to upload photos to see what the faces will look like in 2057, depending on job-related aggravation.

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