Michelob gets makeover

01/30/2007 | Brandweek

Anheuser-Busch did not disclose the lead agency or budget, but said it will relaunch its Michelob beer varieties in February with new bottles and a "distinct by design" ad campaign, in a bid to keep Michelob competitive in the super-premium niche.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY