5 rules for creating video blogs

01/30/2009 | MarketingProfs

Video blogs can be added to business Web sites for very little expense and still increase brand awareness, says Brent Altomare, owner of Groovy Like A Movie. Altomare's five "rules" for creating a successful video include: Be honest, update information regularly, allow comment, take risks and be "true to the soul of the company."

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