Comparison shopping in stores becomes all the rage

01/30/2012 | VentureBeat · ReadWrite

Shoppers in bricks-and-mortar outlets are increasingly turning to their cellphones to help make decisions on what products to buy, with 25% of all handset owners using them to compare prices, according to a Pew Internet & American Life Project study. Researchers found that 52% of cellphone users actively engage with their phones in the shopping process.

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VentureBeat · ReadWrite

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