Can gas pump signage boost c-store sales?

01/30/2013 | CSP

Convenience stores have a chance to use signage at the gas pump to influence gas customers to make additional purchases, says consultant Priya Baboo. Currently, only 31% of gas customers make an additional purchase, resulting in about $21 billion in lost sales per day for the entire industry. "There's a huge opportunity to influence those people to buy something," she said.

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