Can gas pump signage boost c-store sales?

01/30/2013 | CSP

Convenience stores have a chance to use signage at the gas pump to influence gas customers to make additional purchases, says consultant Priya Baboo. Currently, only 31% of gas customers make an additional purchase, resulting in about $21 billion in lost sales per day for the entire industry. "There's a huge opportunity to influence those people to buy something," she said.

View Full Article in:

CSP

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY