How to make your website more effective

01/30/2013 |

Improve your website's potential to generate sales by making sure it is tailored to your target audience, writes Maria Valdez Haubrich. "No business, or website, can succeed by trying to be all things to all people," she writes. Make sure you've designed your site to show your customers how you can solve their problems, she recommends, and include a clear call to action on every page.

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