Inside Facebook's mobile overhaul

01/30/2013 | Wall Street Journal, The

Facebook is dedicating a huge proportion of its resources to improving and monetizing its mobile services, including mobile-ad products. The jury's still out on whether the system will appeal to marketers and mobile consumers, experts say. "That's the real question: Does Facebook have staying power on mobile?" analyst Aaron Kessler says.

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Wall Street Journal, The

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