Model stunt aims to build buzz for theater group

01/30/2013 | Australian (tiered subscription model), The

The Melbourne Theatre Company is hoping to generate online buzz for its new play by having a woman in a yellow bikini walk around the city and then posting pictures of her to Facebook and Twitter for people to guess where she is. The experiment seeks to stretch the theater's advertising budget farther by generating word-of-mouth-marketing about the play and attracting new theatergoers.

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Australian (tiered subscription model), The

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