Pepsi Next heads for the Super Bowl

01/30/2013 | Advertising Age (tiered subscription model)

Pepsi is planning a Pepsi Next commercial for the Super Bowl and will give free two-liter bottles to the first million fans who sign in at PepsiNext.com after the ad runs. "We're hoping it's a smart use of such a big stage," said Pepsi marketing vice president Angelique Krembs, who said the goal is to have "a big impact on trial and awareness."

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