Quora is adding a blogging platform to its social Q-and-A service as it looks to attract larger audiences and make the site more brand-friendly. Marketers aren't likely to rush to sign up, says Tom Goodwin of IPG Media Lab. "When you look at Quora, it's badly placed for monetization. Sure, the users are vastly intelligent, deeply curious, and very connected, but they’re also very reluctant to change."
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