The secret ingredients that make viral videos spring to life

The most important thing about a viral video is that it be authentic and eschew camera tricks or actors, argue Stephen Voltz and Fritz Grobe. Successful viral videos also avoid long introductions or explanations and show hard-to-forget scenes that viewers feel compelled to share. The videos must take place in the real world rather than the sleek world of a television commercial to avoid feeling unnatural, they say.

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