Ranked by U.S. iPhone usage, not by downloads, game applications such as FlipSide5's Touch Hockey and Big Duck Games' Flow rank right up there with category leaders Words With Friends and Temple Run, according to Onavo Insights. Zynga and Imangi maintain the broadest reach. "Is it weird that totally bootstrapped teams like Imangi can outrun ... multibillion dollar companies like EA on iOS? Yes, but this is the nature of the iOS platform, with its comparatively low barriers to entry," Kim-Mai Cutler writes.
Some upstart games do surprisingly well when measured by usage