Tubefilter founders discuss the secrets of online-video success

01/30/2013 | Huffington Post, The

Creating compelling video content for online distribution means moving away from the linear thinking of traditional broadcasting and using the innate capabilities of the Internet to engage audiences, the founders of online-video publication Tubefilter say. Drew Baldwin and Josh Cohen say this involves leveraging social media for marketing and tapping into the "natural interactivity of the Internet" to engage in "a different kind of storytelling."

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Huffington Post, The

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