Twitter has yet to win over small businesses, survey finds

01/30/2013 | Wall Street Journal, The

A survey of small-business owners shows little love for Twitter, with only 3% saying it had the most potential to help their companies. LinkedIn topped the Wall Street Journal and Vistage International survey. "On Twitter, you can't engage in a meaningful way," says Freshology founder Todd DeMann, highlighting the difficulty Twitter has had convincing small businesses that a short message format can engage customers. But Richard Alfonsi, Twitter's vice president of global online sales, says the company is still in the educational phase with its small-business ad service.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY