Twitter has yet to win over small businesses, survey finds

01/30/2013 | Wall Street Journal, The

A survey of small-business owners shows little love for Twitter, with only 3% saying it had the most potential to help their companies. LinkedIn topped the Wall Street Journal and Vistage International survey. "On Twitter, you can't engage in a meaningful way," says Freshology founder Todd DeMann, highlighting the difficulty Twitter has had convincing small businesses that a short message format can engage customers. But Richard Alfonsi, Twitter's vice president of global online sales, says the company is still in the educational phase with its small-business ad service.

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