Wendy's uses location data tools to better manage locations

01/30/2013 | SmartBrief/SmartBlog on Food & Beverage

Wendy's employees will have easy access to demographics and sales records from more than 6,500 stores thanks to the integration of Esri Business Analyst. "The company's decision to integrate GIS as a scalable technology within its existing systems means that any staff member, from marketing to design, can gain the benefits of mapping intelligence without any training and at any time," Esri's Simon Thompson said.

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