McCann wins Goodyear creative account

01/31/2006 | Advertising Age (tiered subscription model) · Adweek

Interpublic Group's McCann Erickson, New York, has won Goodyear Tire & Rubber Co.'s $66 million creative account following a review. McCann beat finalist Publicis Groupe's Saatchi & Saatchi, New York, while incumbent Havas' Arnold Worldwide did not defend the account; Arnold sibling MPG will continue to handle media planning and buying duties.

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Advertising Age (tiered subscription model) · Adweek

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