The benefits of social log-in features for B2B businesses

01/31/2012 | CustomerThink

Business-to-business marketers should consider offering social log-in features on their websites, Derek Edmond writes. Such functionality allows users to log in to a website using their accounts on Facebook, Twitter or other social networks. "Even though B2B marketers would lose some control of form field requirements, the increase in conversion rates might outweigh this obstacle," he writes.

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