The benefits of social log-in features for B2B businesses

01/31/2012 | CustomerThink

Business-to-business marketers should consider offering social log-in features on their websites, Derek Edmond writes. Such functionality allows users to log in to a website using their accounts on Facebook, Twitter or other social networks. "Even though B2B marketers would lose some control of form field requirements, the increase in conversion rates might outweigh this obstacle," he writes.

View Full Article in:

CustomerThink

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD