Facebook courts Timeline skeptics with custom movies

01/31/2012 | Advertising Age (tiered subscription model)

Facebook has released an application, Timeline Movie Maker, that's intended to sell users on the potential of the social network's Timeline feature. The app creates a customized "greatest hits" of videos and photos that users have posted to the network, giving extra weight to content that was well-received by users' friends. "The app looks like an earnest attempt by Facebook to make Timeline into a less fearsome, or even an enticing, prospect," Cotton Delo writes.

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