Food Lion will share data with suppliers

01/31/2012 | Supermarket News (free registration)

Food Lion is testing a program that gives suppliers access to consumer data and purchase forecasts. "We're moving to a consumer-driven supply chain," Scott Craig, director of supply chain at Delhaize America, said during the Supply Chain Conference, sponsored by FMI and GMA. "And if you're serious about a consumer-driven supply chain, you've got to react to what the consumer wants and to forecasts of consumer demand as opposed to just reacting to pulls from the warehouse [to stores]."

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