"Frictionless" sharing is a big deal for marketers

01/31/2012 | Advertising Age (tiered subscription model)

The "frictionless" sharing tools on offer from Facebook are changing the way brands think about online marketing, writes Dave Williams. Marketers are developing applications that make sharing easier, but that also yield valuable data about users' interests and activities, allowing brands to design and serve up better tailored and targeted adverts. "More shares and Likes will increase ad accuracy over time, helping advertisers deliver even more relevant ads to their target audiences. ... Frictionless sharing data will soon be part of every social marketer's arsenal," Williams predicts.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY