How to keep your marketing costs to a minimum

01/31/2012 | SCORE Small Business Success Blog

Marketing often involves costs beyond the rate charged by your vendors, writes Jeanne Rossomme of RoadMap Marketing. To manage these expenses, figure out what your goals are, and put together a large project, she writes. "A larger project ... is more attractive to any vendor and more likely to bring a better price quote and better response."

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