Mojiva chief: Mobile complex but indispensable

01/31/2012 |

Mojiva CEO Dave Gwozdz says advertisers now broadly realise the importance of mobile but also acknowledge they're behind in the space. While the complexities in mobile -- ranging from screen size to variations among operating systems -- present difficulties, the most important thing is to get the message right. Mojiva is based in New York City, and maintains a London office to handle EMEA business.

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