Time Warner Cable wants customers to "Enjoy better"

01/31/2012 | New York Times (tiered subscription model), The

Time Warner Cable this weekend will launch a major marketing push to promote broadband, on-demand content, applications and other offerings beyond its core cable TV service. The tagline for the commercials is "Enjoy better." Jeffrey A. Hirsch, the cable provider's chief marketing officer, says the campaign is meant "to tie the things that consumers love to do and get through us, to us," so they realize "we help you get to things you love."

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