Analysis: Graph Search is Facebook's bid for Google's search crown

01/31/2013 | Advertising Age (tiered subscription model)

Facebook's Graph Search tool gives the social network access to a huge amount of customer-intent data that should allow marketers to improve their campaigns' performance, Dave Williams writes. Over time, Facebook is likely to dislodge Google as Web users' search tool of choice, Williams writes. "Such a shift will lead to massive changes in search volume, revenue and the monetary value of the social graph for consumers and brands of all sizes," he writes.

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