Distimo: Dropping the price of your app can mean a huge benefit

01/31/2013 | TechCrunch

Distimo studied the correlation between iOS application prices and sales and discovered that in the five days after app prices drop, downloads grew 1,665% on the iPhone and 871% on the less price-sensitive iPad. In contrast, when an app raises its price, iPad downloads decrease 57% and iPhone downloads go down 46%.

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