Diversification can keep your company alive

01/31/2013 | Janesville Gazette (Wis.), The

Some landscapers that offer snow removal services in Janesville, Wis., have diversified to keep their business afloat during weird weather spells, from drought to lack of snow. Todd Elrod, co-owner of Nature's Touch, finds that the company's garden center and landscaping services help when grass cutting and plowing don't fare well. Similarly, Joe Paniagua of Joe Paniagua Enterprises, finds that offering landscaping, mowing, plowing and salting services can keep him busy year-round.

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Janesville Gazette (Wis.), The

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